Giveaway Strategy in 2026: Digital Gift Card or Physical Prize?
Giveaway Strategy in 2026: Digital Gift Card or Physical Prize? When a brand launches a giveaway, most marketers almost automatically think in terms of a physical prize. The decision is often reflexive, calculating only the purchase price of the prize, while many additional factors can significantly increase costs and administrative workload. The type of prize […]
Customized incentive solutions
Customized incentive solutions In today’s world, it is an increasing challenge to motivate employees, activate customers, and continuously incentivize sales partners. Most companies recognize the need for an effective reward or promotional system – but often get stuck at the most important question: which solution best fits their own operations? This is exactly where FDB […]
FDB Ltd. earns Dun & Bradstreet AAA rating
FDB Ltd. earns Dun & Bradstreet AAA rating Strong financial stability in the corporate gifting and incentive solutions market Predictability and trust form the foundation of any successful business partnership. That is why reaching this important milestone means so much to us: FDB Ltd. (Feldobox and AJI) has been awarded Dun & Bradstreet’s highest AAA […]
Dealer programs and B2B incentives: how to motivate resellers effectively
Dealer programs and B2B incentives: how to motivate resellers effectively In today’s competitive market environment, motivating resellers is essential. Well-structured dealer programs and modern B2B incentive solutions not only boost sales in the short term but also build long-term partnerships. A thoughtful reward system helps resellers recommend the brand more willingly, work more actively, and […]
It’s Not the Logo That Matters – What Makes a Good Corporate Gift in 2025
It’s Not the Logo That Matters – What Makes a Good Corporate Gift in 2025 The goal of corporate gifting today is no longer just to increase brand visibility. The secret to effective gifts lies not in the size of the company logo, but in value, uniqueness, and personalization. Gifts must carry a genuine message […]
Motivation Tailored to Generations – How to Hit the Mark with Consumer Promotions from Gen Z to Baby Boomers?
Motivation Tailored to Generations – How to Hit the Mark with Consumer Promotions from Gen Z to Baby Boomers? When designing consumer promotions, it is becoming increasingly challenging to truly reach different generations. What works effectively for Gen Z may not necessarily resonate with Baby Boomers. The key to success lies in understanding the diverse […]
Business Anniversary, Achieving Targets, Unexpected Successes – Let’s Not Stay Silent!
Business anniversary, achieving targets, unexpected successes – Let’s not stay silent! June is the time for reflection and evaluation in the life of most companies. The results of the first half of the year are already visible: business anniversaries, achieved targets, or even an unexpected but spectacular team success.This milestone is not only a new […]
How can we support parenting at company level?
How can we support parenting at company level? An important feature of modern workplaces is a family-friendly environment that not only promotes work-life balance but also contributes to long-term employee satisfaction and engagement. Family-friendly workplaces can be defined as companies that support the family life of their employees through a range of benefits and opportunities, […]
Why give a freely usable gift instead of a traditional one?
Why give a freely usable gift instead of a traditional one? Corporate gift giving, and the quality of the gifts, is gaining more and more attention in the corporate environment. Traditional gifts, such as logoed products or sweets, although widespread, often fail to really appeal to employees. This is why free-use gifts are becoming more […]
Why Is It Important to Recognise Women in Corporate Culture?
Why Is It Important to Recognise Women in Corporate Culture? Today’s workplaces are becoming increasingly diverse and inclusive. While equality has been promoted for decades, the empowerment of women in corporate environments still doesn’t receive the attention it deserves. However, one of the key pillars of a strong and diverse team is the recognition and […]