Performance Incentives and Employee Recognition – AmRest
Performance incentives and employee recognition with gift cards
Executive summary
AmRest is one of the leading players in Hungary’s food service industry, employing thousands of people nationwide. Recognising employee performance and maintaining a motivating corporate culture are key priorities for the company.
To support these goals, AmRest has been using AJI Gift Cards provided by FDB Incentive, as well as gift cards from international brands, for several years as part of various incentive and recognition programmes. This flexible reward solution allows employees to choose from a wide range of participating retailers and services based on their individual preferences, while enabling the company to manage its reward programmes simply and efficiently.
About the company
AmRest is a major player in Hungary’s food service industry, operating several international restaurant and coffee shop chains locally, either under franchise agreements or through direct operations. Its portfolio includes well-known brands such as KFC, Pizza Hut and Starbucks.
The company employs approximately 2,600 people working in restaurants and coffee shops across the country. In such a large-scale, operational environment, motivating and recognising employees is essential to maintaining consistently high standards of service.
Background to the partnership
The partnership between AmRest and FDB Incentive began in early 2018 and has continued ever since. The company purchases AJI Gift Cards every two weeks or on a monthly basis, as well as gift cards from several international brands, including eMAG, MediaMarkt, OBI and Decathlon, through FDB Incentive.
The reward programme is primarily designed to incentivise performance and recognise outstanding work at various levels of the organisation.
The HR challenge
One of the foundations of AmRest’s corporate culture is its “Anything is possible” mindset, which places a strong emphasis on team performance and positive feedback. The company’s management is committed to recognising employees’ efforts in a visible and motivating way.
Given the size and operational structure of the organisation, AmRest needed a reward solution that:
- could be used flexibly in a variety of situations;
- could be managed easily from an administrative perspective;
- was widely accepted and attractive to employees;
- could support several different incentive programmes simultaneously.
The solution
AJI Gift Cards and gift cards from various brands provided an ideal solution for the company. They can be used flexibly across a range of reward and recognition programmes, including:
- Employee of the Month;
- Manager of the Month;
- outstanding performance during specific operational processes or audits;
- results of internal competitions;
- semi-annual or annual recognition programmes;
- nationwide internal competitions, such as the Colonels Kitchen programme.
One of the key advantages of gift cards is that recipients can choose how to use their reward according to their own needs and preferences. The AJI partner network covers virtually all major shopping categories, significantly increasing the perceived value of the reward among employees.
Supporting special programs
One particularly visible example of the partnership is a special recognition programme rewarding employees who become the faces of AmRest’s recruitment campaigns. These employees may appear on recruitment posters or citylight advertisements.
For these occasions, FDB Incentive produces customised AJI Gift Cards featuring designs tailored to the visual identity of the event or campaign. The cards are preloaded and presented in elegant holders at the events, making the recognition both memorable and special.
Results and feedback
The reward programme has been very positively received by employees. They particularly value one of the most important benefits of gift cards: the freedom to choose.
Flexible redemption options, a broad partner network and straightforward administration all contribute to making gift cards an effective tool for strengthening employee motivation and recognition.
Partnership experience
For AmRest, FDB Incentive is not merely a supplier, but a reliable partner in the operation of its reward and recognition programmes. Key strengths of the partnership include fast response times, a customer-focused approach and continuous adaptation to the company’s evolving needs.
The long-standing partnership demonstrates the important role flexible reward solutions can play in a modern HR toolkit, particularly in large, dynamic organisations.
If you are interested in our incentive solutions, ask for a tailor-made offer for your company!