There is a project that returns every year

There is a project that returns every year It starts with an Excel spreadsheet. Then come the emails, the alignments, the approvals, and the deadlines. By the time everything comes together, colleagues only see one thing: the gift. Year-end corporate gifting is not just a task. It is a project. HR wants to ensure no […]
Four generations, four different motivations: how can we motivate employees more effectively?

Four generations, four different motivations: how can we motivate employees more effectively? Imagine a team meeting with us. One colleague has been with the company for fifteen years. They take a calm sip of coffee while reviewing the agenda, their years of experience clearly showing. Sitting next to them is a parent of two children, […]
Forget traditional gifts – create unforgettable experiences

Forget traditional gifts – create unforgettable experiences Traditional gifts and cash prizes eventually become part of everyday life. Memorable experiences, however, stay with people for years. Think about what truly excites your customers. Another mug sitting in the kitchen cupboard? Probably not. Experiences are the key. Imagine the winner: Soaring through the sky on a […]
Pay transparency: What does the new regulation mean for employers?

Why give a freely usable gift instead of a traditional one? Pay transparency is receiving increasing attention among businesses. The new regulation not only affects compensation practices but also encourages employers to rethink their overall remuneration strategy. While competitive salaries will remain a basic expectation, employee benefits are expected to become even more valuable in […]
Salary alone is no longer enough – what motivates employees in 2026?

Salary alone is no longer enough – what motivates employees in 2026? The labor market in 2026 continues to be a challenging environment for companies.Although many businesses have shifted toward more cautious operations, retaining and motivating employees remains a major challenge. Based on the latest labor market trends, it is becoming increasingly clear that competitive […]
Giveaway Strategy in 2026: Digital Gift Card or Physical Prize?

Giveaway Strategy in 2026: Digital Gift Card or Physical Prize? When a brand launches a giveaway, most marketers almost automatically think in terms of a physical prize. The decision is often reflexive, calculating only the purchase price of the prize, while many additional factors can significantly increase costs and administrative workload. The type of prize […]
Customized incentive solutions

Customized incentive solutions In today’s world, it is an increasing challenge to motivate employees, activate customers, and continuously incentivize sales partners. Most companies recognize the need for an effective reward or promotional system – but often get stuck at the most important question: which solution best fits their own operations? This is exactly where FDB […]
FDB Ltd. earns Dun & Bradstreet AAA rating

FDB Ltd. earns Dun & Bradstreet AAA rating Strong financial stability in the corporate gifting and incentive solutions market Predictability and trust form the foundation of any successful business partnership. That is why reaching this important milestone means so much to us: FDB Ltd. (Feldobox and AJI) has been awarded Dun & Bradstreet’s highest AAA […]
Dealer programs and B2B incentives: how to motivate resellers effectively

Dealer programs and B2B incentives: how to motivate resellers effectively In today’s competitive market environment, motivating resellers is essential. Well-structured dealer programs and modern B2B incentive solutions not only boost sales in the short term but also build long-term partnerships. A thoughtful reward system helps resellers recommend the brand more willingly, work more actively, and […]
It’s Not the Logo That Matters – What Makes a Good Corporate Gift in 2025

It’s Not the Logo That Matters – What Makes a Good Corporate Gift in 2025 The goal of corporate gifting today is no longer just to increase brand visibility. The secret to effective gifts lies not in the size of the company logo, but in value, uniqueness, and personalization. Gifts must carry a genuine message […]