Play and Win
with Mizo!
We participated in a nationwide consumer promotion organized by the Mizo brand, Café Communications, and the A4C marketing agency.
Campaign objective:
To encourage increased purchases of Mizo dairy products among consumers and attract new customers to try the brand’s products, including new items.
Period:
2022 Easter promotion.
Used gifts:
Feldobox Adventure experience gift.
Service and mechanism:
As part of the purchase-based promotion, dairy consumers had the opportunity to enrich their experiences with exciting activities offered by Feldobox services. Over 5 weeks, they could acquire 3 Adventure gift vouchers daily, granting them access to programs such as adventure parks, escape rooms, biking tours, camping, paintball, go-karting, and many more exciting possibilities. To participate, customers simply needed to visit the promotion’s dedicated website and validate their purchase through a simple registration by entering the AP code from their receipt. The organizing agency determined the daily winners winning time, and immediately arranged for the delivery of the prizes.
Effectiveness:
We have been collaborating with A4C Marketing Ltd. for several years, and after nearly 2,000 prize draw games already organized, they are well aware of the effectiveness of our gifts when used as prizes in promotions. They understand that the themes offered by Feldobox (experience, adventure, wellness, gastronomy, etc.) allow for the creation of truly attractive creative concepts for such campaigns and engage participants in daydreaming, thus supporting consumer motivation. In this case, they chose us because Feldobox’s ethos perfectly aligns with the Mizo brand by providing experiences to customers and offering gifts that cater to the primary target audience – Hungarian families. The close collaboration between the Feldobox and A4C marketing agency teams resulted in a successful campaign, with several thousands of people participating and submitting applications.
If you are interested in our incentive solutions, ask for a tailor-made offer for your company!
Konrád Péter (Head of Sales and Marketing)