Ford – Greeting
and Gifting of Celebrating
Employees
In cooperation with FORD, we provide services in the HR field to Ford employees.
Program objective:
Increasing employee loyalty
Duration:
from 2023 until withdrawal
Used gifts:
branded Feldobox rechargeable gift cards with varying amounts
IT systems in the background:
DigiSystem messaging software, AjicardSystem
Service and Mechanism:
Ford employees celebrating their jubilee years receive Feldobox gift cards based on their years of service, which they can redeem for unforgettable experiences. Every first week of the month, the Ford office team provides Feldobox with the necessary data for gifting in an Excel spreadsheet. The spreadsheet includes the employee’s name, email address, anniversary year, gift card amount, the name of the employee’s supervisor, and their email address. Based on this information, our team prepares the gift cards – including printing – and sets up automated messages in DigiSystem. In the week before the jubilee anniversary, the employee’s supervisor receives an automated email notification about the exact anniversary date, ensuring they are aware of when to present the card. On the jubilee day, the employee receives a personalized congratulatory email from Ford, celebrating the anniversary and providing information about the personalized Ford card.
Each jubilant employee receives a unique, personalized gift card, which they can redeem on the Feldobox website for their chosen leisure, wellness, travel, or culinary experience packages.
Effectiveness:
Working with the Ford team has been a special experience from the beginning. The design of the jubilee accompanying letter and the unique gift card, created by Ford’s agency Ogilvy, aligns very well with Feldobox’s innovative concept. We’ve developed a unique workflow for the Ford team, making the process of greeting and gifting jubilant employees controlled and automated. We are particularly proud to have eased the burden on HR leadership and the office team from the complex processes associated with employee gifting and to have received positive feedback from the employees themselves.
If you are interested in our incentive solutions, ask for a tailor-made offer for your company!
Konrád Péter (Head of Sales and Marketing)