Give your consumers what they really want!
Staying visible in the noise of the internet is a challenge for any brand. Not to mention that customers can use the same service and buy the same product in many different places, so maintaining customer loyalty is a major focus.
Consumer promotions and loyalty programs are vital for brands and their aim is to build long-term customer loyalty. Of course, all such campaigns are preceded by thorough preparation: consumer behavior mapping, data analysis, and market research are all part of the promotional build-up.
It is important that communication during the campaign is clear and accessible to all, which also helps to build consumer trust. Loyalty programs and consumer promotions should be promoted through multiple channels: it is better to use both online and offline tools to ensure maximum reach. It is worth bearing in mind that a complicated registration or redemption process is a deterrent, while a simpler, user-friendly redemption process is more motivating during the campaign.
One of the keys to loyalty campaigns, promotions, and sweepstakes is the prize itself, as this is what motivates consumers and customers to participate and build brand loyalty. It is important that the gift matches consumer preferences and represents value. The more exclusive the prize, the more sense of urgency it creates in the consumer, which increases the willingness to participate. Experiential rewards can also contribute to the success of a campaign and can of course be combined in a variety of ways.
Feldobox gifts in consumer promotions
Feldobox gifts are available in different values and the user can choose among many experiences possible. We can also adapt the product’s content and packaging to the brand image and goals to further increase engagement.
Below are 6 examples of promotions where users have won a Feldobox experience gifts.
1) AXA campaign
The AXA campaign aimed to increase the activity of existing customers and to recruit new customers. During the campaign, every day the first 10 customers who registered in a text message received a Feldobox Fantasy voucher.
2) Penny Market campaign with Coca Cola products
The aim of the consumer promotion was to encourage the use of the Penny Card. The campaign included daily, weekly, and grand prize draws – the weekly prize was provided by FDB Incentive in the form of 8 VIP experience package worth 100 000 Ft each.
3) Raiffeisen Bank loyalty program
In the Raiffeisen Bank loyalty program, points collected by customers could be redeemed for a special Feldobox gift voucher, the look of which was fully adapted to the program’s image.
4) XIXO campaign
We also provided the weekly prize in XIXO’s seasonal consumer promotion, and the brand chose our Adventure experience package. Not only does it fit well with the brand’s style, it’s also very popular with their consumers who have a fairly youthful profile.
5) Supershop
In this famous loyalty program, weekly and daily prizes were drawn for cardholders during a seasonal promotion. One of the daily prizes was 10 Wellness Retreat packages for 2 persons.
6) SW Térkő promotion
During the promotional campaign, the first 50 customers received Sting concert tickets for 2 people, and the all other clients a Feldobox gift card worth 38 000 Ft.
More information about Feldobox experience gifts (website in Hungarian): www.feldobox.hu
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FDB Kft. 2024.06 – Konrád Péter (Head of Sales and Marketing)