Partner Loyalty Through Experience Gifts – Inter Cars
Strengthening partner loyalty with experience gifts in the automotive wholesale sector
Company background
Inter Cars Hungária Kft. is one of the leading players in Hungary’s wholesale market for motor vehicle parts and accessories. With a nationwide presence and several hundred employees, the company serves its partners across the automotive aftermarket sector.
The company places a strong emphasis on developing customer relationships and building long-term partner loyalty. One of the key tools supporting this objective is its purchase-based loyalty programme.
A cég kiemelt figyelmet fordít ügyfélkapcsolatainak fejlesztésére és a hosszú távú partnerlojalitás erősítésére. Ennek egyik fontos eszköze a vásárlásokhoz kapcsolódó hűségprogram.
The challenge
Previously, the company’s loyalty programme primarily offered technical products as redeemable rewards. As the programme evolved, there was a growing need to expand the range with rewards that offer emotional value, create lasting memories and go beyond traditional product-based incentives.
The objective was to introduce an alternative that:
- offered partners a more distinctive and memorable experience;
- appealed to a broad range of partners;
- could be easily integrated into the existing points-based loyalty programme.
The solution
Inter Cars Hungária chose Feldobox experience gift packages to expand its partner loyalty programme.
The Feldobox concept allows recipients to choose from a variety of experiences themselves, turning the reward into something personal that can often be enjoyed with family or friends. The selection includes culinary experiences, wellness options, leisure activities and travel experiences.
Feldobox packages are available through the loyalty programme platform, where partners can redeem the points earned through their purchases.
The implementation process
The partnership and programme implementation were completed quickly and smoothly. The Feldobox team supported Inter Cars throughout both the selection process and the integration of the programme.
Following the launch, Feldobox packages were quickly added to the range of available rewards and featured in the company’s dedicated loyalty programme catalogue.
Results and feedback
Feldobox experience gifts quickly became popular among the company’s partners. The programme attracted particularly strong interest towards the end of the year, when the number of points redeemed for experience gifts increased significantly.
Based on partner feedback, experience-based rewards have brought a new dimension to the loyalty programme, providing an appealing alternative that goes beyond traditional product rewards.
Summary
The example of Inter Cars Hungária demonstrates how experience gifts can be an effective tool for enhancing partner programmes and incentive schemes. A diverse range of experiences combined with the freedom to choose creates added value that strengthens both the partner experience and long-term loyalty.
Partner feedback
“Working with the Feldobox team has been a great experience. The processes are smooth and fast, everyone is helpful, and it is a pleasure to work with them.”
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