The goal of corporate gifting today is no longer just to increase brand visibility. The secret to effective gifts lies not in the size of the company logo, but in value, uniqueness, and personalization. Gifts must carry a genuine message and build a connection with the recipient.

Personalization and Relevance
A corporate gift truly works when it reflects the company’s values and aligns with the recipient’s interests. According to international trends, personalized gifts can increase brand loyalty by 30–40% compared to general, logo-branded items.

A similar trend is observed in the Hungarian market: the HKTDC Budapest 2025 study highlights that demand for customized and personalized gifts is playing an increasingly significant role in the promotional products market (HKTDC Budapest, 2025).

Sustainability and Premium Products
For modern corporate gifts, sustainability and high-quality execution are becoming increasingly important. Companies are opting more for premium products, especially in the confectionery segment, while focusing on sustainability (Termékmix.hu, 2025).

Rise of Digital and Experiential Gifts
Alongside traditional physical gifts, digital and experiential gifts are gaining popularity. Gift cards, experience packages, and flexible vouchers allow recipients to choose what they truly want, increasing satisfaction and motivation.

With FDB Incentive’s solutions, corporate gifts can be genuinely personal, motivating, and memorable:

• Feldobox: Experience packages that allow recipients to select programs according to their interests. Whether it’s a culinary experience, wellness, or extreme adventure, such gifts increase satisfaction and enhance the value of the relationship.
• AJI Gift Card: Customizable, available even in digital format. Their flexibility and wide acceptance make these cards increasingly popular among corporate clients.